SEAT’s new logo

In the past two years, automobile brands have been taking the flat route,including Audi,Citroen,Opel and so on,which have introduced monochrome brand logo to meet the development demand.Recently ,the SEAT,a well-known Spanish car brand,also announced a flat logo design.Founded in 1950 in Barcelona,the SEAT is the largest car company in Spain and is now a subsidiary of Volkswagen AG.

The SEAT adjust their brand identity is not a simple of the original logo into a single color, not only “flattening” but also the “s” shaped subtly to adjust at the same time,making it looks slimmer.The adjusted monochrome logo improves the flaws in smaller screens such as smartphones and tablets.